{"id":3223,"date":"2017-07-27T06:20:43","date_gmt":"2017-07-27T06:20:43","guid":{"rendered":"https:\/\/www.seedcapitalbizkaia.eus\/lurmetrika-labs-big-data-al-servicio-de-la-industria-del-alojamiento-turistico\/"},"modified":"2021-03-02T12:34:20","modified_gmt":"2021-03-02T10:34:20","slug":"lurmetrika-labs-big-data-al-servicio-de-la-industria-del-alojamiento-turistico","status":"publish","type":"post","link":"https:\/\/www.seedcapitalbizkaia.eus\/eu\/lurmetrika-labs-big-data-al-servicio-de-la-industria-del-alojamiento-turistico\/","title":{"rendered":"Lurmetrika Labs, ostatu turistikoen industriaren zerbitzura dagoen \u2018big data\u2019"},"content":{"rendered":"<h2 style=\"text-align: justify;\"><em>Datuen kontsulta errezten duen plataforma garatzen du, arloko joerak ezagutu, arriskuak aurreikusi eta garapen iraunkorra bermatuko duten estrategiak\u00a0 gehitzeko\u00a0 <\/em><\/h2>\n<p style=\"text-align: left;\">Orain dela urte bete, 2016ko\u00a0 maiatzan, hain zuzen, arlo turistikoaren funtzionamendua ezagutzen zuten sustatzaile bik <a href=\"http:\/\/lurmetrika.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Lurmetrika Labs<\/a> sortzea erabaki zuten. Aipatutako hau, informazio iturri digital berrietan eta monitorizazio teknologietan oinarritutako ostatu turistikoaren industriaren etekina neurtzeko aplikazioak garatzen dituen \u2018start up\u2019-a da. Joandako urtealdi honetan, enpresaren sustatzaileek Aurkene Alzua Sorzabal eta\u00a0 Zaloa Lavilla Gallarzagoitiak, bezero ugariko \u00a0zorroa lortu dute eta euren ostatuak kudeatzeko behar duten arloko \u00a0informazio analitikoa ematen diete.<\/p>\n<p style=\"text-align: left;\">Bezeroen beharrizanei erantzun hobeagoa emateko, ekintzaile hauek, adimen artifizial eta informatika arloan adituak diren profesionalekin batera, datuak kontsultatu eta grafikoak lortzea errezten\u00a0 duen plataforma garatzen ari dira. Plataforma honek, turismoak, funtsezkoak diren hirietan eta lurraldeetan daukan eragin ekonomikoa eta soziokulturala neurtu eta monitorizatzeko zenbait adierazle eskaintzen du, bezeroak, ondorioak atera, joera berriak ezagutu eta arloaren garapen iraunkorra bermatuko duten estrategiak eta politikak gehi ditzan.<\/p>\n<p style=\"text-align: left;\">Lurmetrika-k turismo arlorako prestatzen duen informazioa, gehien bat, helmugaren etekina, ostatu kolaboratiboa, ospea eta merkatu igorleei buruzkoa da. Prezioak, eskaintzaren aldaketa eta norakoen urtaroko izatea, eskatzen diren ostatu motak, helmugen konparaketa, okupazio tasa, langile kopuruak eta iraunkortasun indize bezalako adierazleekin lan egiten du. \u201c<em>Gure lanaren faseak, lau dira <\/em>\u2013adierazten du Zaloak<span style=\"display: inline !important; float: none; background-color: transparent; color: #333333; cursor: text; font-family: Georgia,'Times New Roman','Bitstream Charter',Times,serif; font-size: 16px; font-style: normal; font-variant: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; text-decoration: none; text-indent: 0px; text-transform: none; -webkit-text-stroke-width: 0px; white-space: normal; word-spacing: 0px;\">\u2013<\/span>: <em>informazioa egunero internetetik jaso, datu-basea egituratu, aurreikuspen ereduak algoritmoak erabiliz egin, eta azkenez, laugarren\u00a0 fasea, informazioa kontsumitu eta ikustea da<\/em>\u201d.<\/p>\n<h3 style=\"text-align: justify;\"><strong>Abantailak<\/strong><\/h3>\n<p style=\"text-align: left;\">Lurmetrika Labs-ek erabiltzen duen metodologia, normalean ostatu turistiko industriaren etekina jakiteko\u00a0 erabili diren inkesta eta laginketekin konparatuz, funtsean informazioa hartzeko arintasunean, hori lortzeko kostuen gutxiagotzean eta une bakoitzean neurri egokiak hartu ahal izatea ahalbidetzen duten gaur eguneko datu errealak lortzean oinarritzen diren abantailak eskaintzen ditu.<\/p>\n<p style=\"text-align: left;\">Lurmetrika-ren helburua, helmugak kudeatzen dituzten erakundeei eta bere lurraldeko ostatu enpresen etekinaren jarraipen eraginkorra egiteko baliabide nahikorik ez daukaten turismo kudeaketako toki erakundeei\u00a0 kostu baxuko adimen-tresna eskaintzea da.<\/p>\n<p style=\"text-align: left;\">\u201c<em>Gure asmoa, helmugak kudeatzen dituzten erakundeei <\/em>\u2013dio Zaloak<span style=\"display: inline !important; float: none; background-color: transparent; color: #333333; cursor: text; font-family: Georgia,'Times New Roman','Bitstream Charter',Times,serif; font-size: 16px; font-style: normal; font-variant: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; text-decoration: none; text-indent: 0px; text-transform: none; -webkit-text-stroke-width: 0px; white-space: normal; word-spacing: 0px;\">\u2013<\/span>, <em>euren lurraldean, informazio praktikoa emango dieten behatakoiak, formatu eroso eta kontsultatzeko errezak direnen\u00a0 bidez edukitzen laguntzea da. Turismo arloaren barruan badaude beste maila batzuk, hala nola bidai-agentziak, gure garapenez ere balia daitezkeenak, merkatuan, adibidez, prezioak, okupazioa, ospea eta iraunkortasuna nola mugituko diren jakiteko eta horrela, euren eskaintzak egiterakoan, gehiago doitzeko<\/em>\u201d.<\/p>\n<p style=\"text-align: left;\">Sorkuntza berriko Lurmetrika Labs enpresak orain daukan erronka handienetariko bat, bere garapen tenologikoentzako finantziaketa bilatzea da. Horrez gainera, web teknologien garapenean eta datu ugarien analisian adituak diren langileak lortzea ere funtsezkoa da, euren enpresa proiektua arrakastatsua izan dadin. Inbertsioan eta kudeaketan izan duten laguntzari dagokionez, Lurmetrika-ko arduradunek, \u00a0Beaz, <a href=\"https:\/\/www.seedcapitalbizkaia.eus\/eu\/\" target=\"_blank\" rel=\"noopener noreferrer\">Seed Capital Bizkaia<\/a>, Spri l, eta Ekintzaile deritzonek proiektu berritzaileak direla eta eman diena nabarmentzen dute.<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Datuen kontsulta errezten duen plataforma garatzen du, arloko joerak ezagutu, arriskuak aurreikusi eta garapen iraunkorra bermatuko duten estrategiak\u00a0 gehitzeko\u00a0 Orain dela urte bete, 2016ko\u00a0 maiatzan,&#8230;<\/p>\n","protected":false},"author":1,"featured_media":2393,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[13],"tags":[],"class_list":["post-3223","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticias-eu"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - 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